The Joy of Recovering Our “Lost” Filing Cabinet
In December of 2002, I published the very first edition of our enewsletter, Window on Old Town, using an early Internet application called GraphicMail, developed in Cape Town, South Africa. . .of all places. I used this program until November 2011, when I turned production over to our webmaster who preferred using another service.
By my reckoning, Carpe Vino was one of the first wine shops to embrace the Internet as a means of keeping in constant touch with its customers, often on a very personal level. We embraced the concept of “social media” before Facebook was even a glimmer in Mr. Zuckerberg’s iPad, and we truly understood the power of fostering an intimate link with our clients.
I let our subscription to GraphicMail lapse in early 2012, and never took the time to sort through the hundreds of newsletters to sift out what should have been archived to preserve a record of our business and the times in which we lived. There were some great day-in-the-life stories and some pretty funny shit, too. I believe that to be true because so many regular readers let me know how much they enjoyed my work.
On a whim last week, I sent an email to GraphicMail’s customer service group asking if it was possible to reinstate my account and if any of the data was recoverable. Absolutely, was the response, nothing had been deleted…