Carpe Vino is Now an Art Gallery!
If you love art, click here to view work from new artists represented by Carpe Vino, including Michael Godard, the #1 selling artist in the world.

Excuse Our Dust

We launched this site more than three years ago, and now it's time for a
face lift.  We're just finishing our latest expansion, and now we need to
feature our new restaurant, art gallery and new staff members.

We're adding lots of new content and new features, so be patient.

Thanks!

Introducing your Carpe Vino Hosts: The Moffat Family

Carpe Vino is a family-run business in the truest sense. . .Gary, Laura and Drew do it all, with occasional help from twins, Ayla and Aaron. This is purely a bootstrap operation. At some point, however, we know we will be adding staff, especially when our Internet sales initiatives get traction. For now, though, you only have three names to associate with Carpe Vino.

Introducing the Moffats, In Laura's Words . . .

Working at Carpe Vino with Gary and Drew continues to be a true sensory adventure. I learn more each day and not just about wine. Developing a more sensitive palate to pick up on the subtleties of the flavors, textures and aromas of each new wine is just one aspect of my education. Along with that, the whole idea of food and wine pairing is evolving.

Growing up as part of a gaggle of children in an Irish Catholic family, I tend to be an eat-first, taste-later kind of consumer. Exploring new wines and learning to let them breathe, to let the wine develop and change during the course of a meal or as one drinks it, has helped me to be more patient with many things. Food, flavors, wines and eating in general provide an opportunity to slow down and connect with family and friends.

I am grateful for the new friendships that have blossomed through Carpe Vino. I hope that you enjoy your time at Carpe Vino, meet new and interesting people but most of all I hope you find wonderful new wines to share with new and old friends, with family and with your next special meal.

In Gary's Words . . .

If there were two people least prepared to launch a business like this, it has to be Laura and me. We have no formal retail experience, and neither one of us is exactly a wine snob. We love wine, though, and since we saw a market opportunity in Auburn for something like Carpe Vino, we decided to do it. We were mentored by my childhood friend, Alixe Lischett, a wine store and restaurant owner in Chicago and her partner Dave Batt. For the most part, though, it was all on the job training, from designing the store to managing (and doing) construction to buying the wine.

There are lots of things to recommend the wine business, but there are three clear advantages: First, just about every person who enters our store departs a happier person. Second, our vendors and winery partners have formed a chorus to rally our success, and they are all great people, period. And, third, our stock only gets better the older it gets. There is virtually no waste or spoilage! If there are every any leftovers, oh well.

Running a business like this is a lot different that building it. First, there are the hours. We spend a lot of time in the store, helping customers, stocking shelves, ordering and cleaning. The cleaning never ends, and neither do the cracker crumbs. It seems as though I never stop thinking about what we need to do next--get the web site launched, find new wines, get down to Paso Robles, and on and on. It is all consuming.

One major discovery is that ours is a dynamic business. The wines keep changing, for starters. Vintages run out, we get rid of something that did not work or we simply find new wines and wine makers. This all involves shifting stock in the shop, and often means building new wine racks. So far, Drew and I have constructed 23 from scratch out of clear redwood. They are simply beautiful.