Today’s Deal ~ 2014 Shiner Wine Co. “Release 15.2” Zinfandel (Paso Robles, CA)

SAVE 50% OFF RETAIL!

If you have followed us over the years, you know that we created our own wine label named “SHINER WINE COMPANY.”  The label was simple and aptly named after a “Shiner,” a finished or bottled wine that doesn’t have a label or typically any other identifying feature until a vintner purchases them and then places a label on the bottles.  (James Laube – Wine Spectator 5/27/08)  Having created six different wines over a three-year period, we decided to check this label-owning ventureoff our list and move on.

Late last week, when we received a phone call from our “SUPPLIER” who made/sold us our 2014 Paso Robles Zinfandel.  SHINER WINE COMPANY – RELEASE 15.2, was a stunning zinfandel with ripe red raspberry, strawberry, cedar and cocoa overtones with a lengthy spice finish.  We had originally produced 220 cases of this gem and (thought)we had “SOLD OUT” just a couple of months of after releasing.  Asking price was $20/bottle, but when you purchased a 6pk (or more) the wine dropped to $14.99/bottle.  A no brainer for zin-freaks! 

WELL, back to the phone call.  Our supplier had recently completed a whole warehouse inventory audit and to his surprise (ours too) he had one more pallet (56 cases) of the Shiner 15.2!  As I said, we had recently decided to abandon the SWC program, but when CV makes a deal, we follow it through to the end.

Yesterday, we received a pallet (56 cases) of the 2014 SHINER Release 15.2 and it arrived right on the heels of all the wine arriving to fulfill Wine Thing and Wine Club, so THIS ZIN HAS TO MOVE!  Here is the BEST OFFER OF THE YEAR: