We Shatter 600 Wine Club Membership Barrier

What we thought would take a full year starting in January—recruiting another 100 members—actually took less than nine months. Last Friday night, Tommy and CoCo Herren of Fair Oaks joined us for dinner and decided to join the Wine Club after Server Brittany Hale sold them on the benefits of membership.

As the 601 membership, the Herren’s will be back to Carpe Vino next week as our guests for dinner during the Totally Tomatoes II prix-fixe dinner. They’ll enjoy dinner for two and a bottle of wine that we select. Our congratulations and thanks to the Herrens!

The second part of the promotion was to provide three additional prizes to existing Wine Club members. Winners of a dinner for two and a bottle of wine to our prix-fixe dinner next week are Mike and Sue Williams (member since 2/08) of Auburn. Ellen Sterrett (member since 11/11) won a magnum of wine and Audrey Haines of Loomis (member since 4/09) won a $50 gift card.

“Our Wine Club is one of the keys to our success at Carpe Vino,” said co-owner Drew Moffat. “Breaking the 600-member barrier is a big deal because with about 1,200 people involved, it forms a true community of food and wine lovers.”

The 500-member mark was surpassed just after Christmas in 2011. But Drew has a much more ambitious goal for summiting 700 members. “I know we can increase membership to that level by January 1,” he said. “We’ll get a rush of new members of people who want to come to our Christmas party. . .this year at the Blue Goose in Loomis.”

Also, a promotion is in development to make it easy to give a year’s membership as a gift. Then there is always that little dynamic called “word of mouth”!